Faaez Samadi
Oct 12, 2018

Oath promotes new international head

Rose Tsou elevated to role from APAC remit.

Rose Tsou
Rose Tsou

Oath has promoted Rose Tsou to head of international in a new expanded role, having previously been head of APAC.

In her new role, Tsou will oversee strategy growth and direction of Oath’s media business across APAC, Latin America and EMEA, as the company seeks to drive greater presence in non-US markets.

Tsou helped establish Yahoo in Taiwan, and then overall APAC operations after Yahoo was integrated with AOL to form Oath. As head of international, Tsou will also be responsible for greater cooperation across the three regions she will manage.

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Why Thailand is a shining example of LGBTQIA+ brand ...

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

8 hours ago

Under Armour appoints OMD as media AOR in APAC

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

8 hours ago

2025 Cannes Contenders: David Guerrero handpicks ...

Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.

9 hours ago

Meta aims to fully automate ad creation with AI by 2026

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.