Ogilvy names Clare Lawson as global president of Ogilvy One

Ogilvy has promoted Clare Lawson to global president of its customer engagement and experience arm, Ogilvy One.

Lawson was previously Ogilvy One’s global chief client officer and chief executive of EMEA. 

In her new role, Lawson will report to Kent Wertime, global chief executive of Ogilvy One, who was appointed last year, and Patou Nuytemans, chief executive EMEA of Ogilvy.

Global client and capability leads will report to Lawson, and in her continued capacity as EMEA CEO, the Ogilvy One market leads will also report to her. 

Based in London, her focus will be on growing the agency's capabilities and services globally while continuing to lead the team in EMEA. 

Wertime said: “At a time when clients are increasingly investing in measurable, data-driven communications but struggling to create truly distinctive customer relationships, [Lawson]'s leadership is more critical than ever. She has enormous passion and belief in Ogilvy One and its potential to use the power of creativity to help our clients’ become leaders in customer engagement.”

Lawson joined Ogilvy One 22 years ago and has worked her way through roles in new business, and as client services director and managing director, as well as chief customer officer of Ogilvy UK. Recently, she worked on the agency's Relationship Design approach, and helped develop customer engagement strategies for Formula One, Lloyds and Nestlé.

Lawson said: "At Ogilvy One, we're proving that creativity, combined with the scale of our technology and data capabilities, is the key to unlocking that untapped potential.”

She added that the shop will help clients drive growth by “placing brand back as the creative heart of customer engagement and experience".

Ogilvy One has about 4000 staff worldwide, spanning strategy, creative, design, user experience, data, media and performance, platform integration, creative technology, innovation and AI.