OgilvyAction gets new regional planning director

He also ran the Mobile@Ogilvy across the Ogilvy Group in North America. Based in Singapore for his new position, he is responsible for helping clients to utilise digital touch-points to create purchase behaviour.

Commenting on the appointment, Ellen (pictured) noted that moving to Asia gives him the opportunity to bring his digital retail experience to a dynamic and fast-paced area of the world.

“The diversity of the challenge is very appealing. I am excited to share best practices with colleagues and clients to leverage digital, making our traditional programmes more effective,” he added.

Ellen has extensive FMCG experience working closely with retailers’ online and mobile platforms helping brands leverage opportunities to activate shoppers through their journey to and in store. His clients included Kimberly Clark, Unilever, NewBalance, TimeWarnerCable, American Express and Avon.

John Goodman, regional president at Ogilvy Action, Asia Pacific, said, “Digital is playing a huge role in the purchasing behaviour of consumers and shoppers. Gareth’s depth of knowledge, passion for shopper marketing and digital will grow this area of our business as he works directly with teams across the region to develop sustainable programmes that sell.”