Riley is the founder and chief creative officer of 20:20, one of the UK’s largest digital agencies, which has clients including Unilever, General Motors and Coca-Cola. He is the winner of more than 100 international advertising awards.
Riley will move from the UK to take up his new position in June, filling the vacancy left by Shayne Pooley, who moved from OgilvyOne Hong Kong to RedWorks Singapore in January.
Riley will lead a creative team of around 35 people, working on accounts including American Express, SmarTone, IBM, Louis Vuitton and Prudential, as well as new business development.
Commenting on his decision to move to Ogilvy Hong Kong, Riley said, “Asia is leading the world economically and the next stage of its development is to exploit creativity as a business tool.”
Adam O’Conor, chief executive officer of Ogilvy & Mather Hong Kong, said Riley's appointment is a major element in the agency's plans in Hong Kong. "Peter brings a track record of creative leadership and flair that sets the highest possible standard," he said.
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