O&M launches China practice in North America

The Ogilvy China Practice will be located in the company's global headquarters in New York City and will be overseen by Lyndon Cao, former GM of the China Daily in the US.

Cao will report directly to Miles Young, global CEO of Ogilvy & Mather, and will work closely with Scott Kronick, president of Ogilvy Public Relations Worldwide/North Asia and Jamie Moeller, MD of the global public affairs practice at Ogilvy PR based in Washington DC.

Ogilvy China Practice offers are investor relations, corporate positioning, branding, marketing and government relations to help Chinese companies grow their presence in the US marketplace. The practice will also offer advisory services to help Ogilvy clients enter and win in the Chinese market.

“The establishment of a China Practice in New York supports our strategy to identify growing client marketing communication needs and to create dedicated services to meet those needs,” said  Young, “We have wanted to establish a formal practice for some time and have found the right person in Lyndon to lead this.”

Prior to joining China Daily to lead its US operations in the past four-and-a-half years, Cao worked in Ogilvy PR’s public affairs and branding states practice in Beijing helping governments and public sector institutions build and improve their communication capabilities.

From 1996 to 2002 Cao was a diplomat at the Chinese Foreign Ministry and later the Permanent Mission of China to the United Nations. After taking on his new role at Ogilvy, Cao will continue to offer support to China Daily's overseas development. Cao received his masters in Public Administration from Harvard’s John F. Kennedy School of Government.

Ogilvy & Mather assists Chinese brands like Lenovo, Air China and Chendu Municipal Government with their global development. From Beijing and New York the agency also services more than 10 US-listed China-based companies with their global financial communications needs and has advised more than 20 US IPOs of China-based clients.