OMD International appoints director of platform strategy

Relocating to Singapore from OMG Ireland, Mackenzie is tasked with developing OMD's digital strategy for its international clients and across the agency as a whole.

Mackenzie's digital career began over a decade ago with two UK digital agencies, Profero and i-level, and his experience covers all aspects of digital marketing.

Commenting on the appointment, Torie Henderson, CEO, Omnicom Media Group, Singapore, said, “Mackenzie’s proven digital prowess will complement our overall value proposition and secure new opportunities in the rapidly changing, technology-driven market place.”