Media News
Staff Reporters
Jan 29, 2013

OMD Melbourne wins digital and search for MyBudget

MELBOURNE - OMD has been appointed to handle digital media planning buying, and search for personal budgeting service MyBudget following a competitive pitch.

May:
May: "Kitchen table startup"

The incumbent digital agency for the account was MediaCom and the PPC Search agency was SponsoredLinX.

Founded by Tammy May (pictured) in 1999 as a "kitchen table" start-up, MyBudget now helps more than 25,000 Australians with their finances and employs 180 members of staff in Adelaide, Melbourne, Brisbane and Sydney. 
 
The decision to shift from two agencies to one, said May was a "big leap in the right direction". “The online environment represents a big opportunity for MyBudget. For some time we’ve felt that we needed the expertise of a digital specialist to help us refine our digital strategy."
 
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

3 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

PepsiCo's $200 million investment brings Cheetos back to Indonesia

4 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

5 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Dentsu prioritises media in new growth plan following $820 million loss

6 Dentsu prioritises media in new growth plan following $820 million loss

'Local with full autonomy': Ogilvy global leaders on their mission in China

7 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

8 OMG taps Dentsu exec for Malaysia CEO position

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

China cracks down on Calvin Klein, Tommy Hilfiger parent companies

10 China cracks down on Calvin Klein, Tommy Hilfiger parent companies

Related Articles

40 Under 40 2020: Antonia Glezakos, OMD Melbourne
Nov 18, 2020
Staff Reporters

40 Under 40 2020: Antonia Glezakos, OMD Melbourne

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
Nov 21, 2023
Beau Jackson

Brands 'wasting $73 billion of ad spend on ...

Brandtech Group integrates Acorn-i to form Jellyfish Commerce
Nov 21, 2023
Ben Bold

Brandtech Group integrates Acorn-i to form ...

The echo chamber effect: How algorithms shape our worldview
Sep 27, 2023
Sruthi Dhulipala

The echo chamber effect: How algorithms shape our ...

Just Published

1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?
8 hours ago
Vinita Bhatia

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

Delicia Tan adds Singapore to remit in Edelman leadership shuffle
16 hours ago
Staff Reporters

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

Selfie-obsessed humans can now match with shelter dogs
17 hours ago
Ad Nut

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

'The holding company model has been broken for a long time': MediaSense CEO
17 hours ago
Rahat Kapur

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.