Media Marketing News
Jenny Chan 陳詠欣
Nov 26, 2012

OMD tests KPI-oriented planning tools beyond pure media metrics

SHANGHAI - A media plan is not a media plan is not a media plan—particularly when fluctuating consumer profiles and a fragmented media environment come into play to cause wastage and disarray. One media agency in China says it is trying to plug the holes.

OMD:

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