OMD wins China Guangfa Bank's full media business

The pitch started in November 2012, with the scope of work won covering non-CCTV media planning and buying for the client's corporate brand image, as well as personal banking and credit card products.

“CGB has taken up a significant proportion of advertising in local areas, with its adspend ranking among the top positions of local corporations,” said SiewPing Lim, CEO of OMD China.

The win represents one of OMD's major accounts in the Guangzhou office, Lim added.

Danny Xu, managing director of OMD Guangzhou, added that digital media is one of the main focuses of CGB, which OMD will be supporting with its "powerful analyzing ability and comprehensive data collection methods in the commercial realm".

The agency's "models and structures", such as real-time bidding (RTB) techniques and a dedicated ad monitoring team played a role in its selection, according to Xu.

CGB is headquartered in Guangzhou. Its creative agency is currently Y&R.