Benjamin Li
Oct 18, 2010

OMD's Lester Ng joins Starcom Beijing as managing director

BEIJING - Lester Ng, previously business director at OMD Beijing, has stepped up as the new MD for Starcom Beijing office, responsible for all clients, including Mars and Samsung, and reporting to Bertilla Teo.

Lester Ng
Lester Ng

In his new role, Ng (pictured) will report to Bertilla Teo, the agency's Greater China CEO. He will be responsible for the overall management of the Beijing office, as well as new business development and enhancing client services.

Ng, a Singapore-born media professional, brings to his new role over 13 years of experience spanning across various categories including technology (Intel, Nokia, Sony, Sun Microsystems), FMCG (McDonald's), automobile (Toyota, Lexus) and beverages (Asia-Pacific Breweries).

Prior to joining Starcom, Lester spent over half his working career with ZenithOptimedia before moving to OMD, where he was part of the core team that won the Intel business in 2008. Lester has spent the last five years in Beijing and Shanghai.

Reported in August, Starcom Shanghai hired Jonathan Hsia as GM of its digital division, Jeffrey Tan as director of national research and insights and Caterina Camerata as human experience stategy director.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.