OMG Malaysia names new communications planning director

To be based in Kuala Lumpur, he is responsible for enhancing and strengthening the strategic planning orientation for both the OMD and PHD agency brands.

He will report to Andreas Vogiatzakis, managing director of Omnicom Media Group, while working closely with Vogiatzakis and the senior leadership team.

Most recently with Lowe Worldwide & Lowe Counsel (Brand Consultancy) Malaysia as the strategy planning director, Ganguly also worked with Bitopi Leo Burnett & Starcom MediaVest in Bangladesh as group brand director, specialising in brand strategy and consumer insights.

A strategic brand planning and trend consulting expert, he has worked with brands like Motorola, HSBC, Danone, Sara Lee across different markets in Asia and won multiple marketing effectiveness awards.

Vogiatzakis noted that Ganguly’s experience of working across diverse cultures to create lasting and meaningful brand experiences will be beneficial to Omnicom Media Group.

“Consumer engagement models are evolving rapidly and in this dynamic landscape, data and research backed consumer insights play a critical role in how brands and companies understand the consumer and their needs,” he added.

Ganguly, commented on his appointment, “This is an exciting opportunity and I am looking forward to drive innovative thinking to create value for our clients and their brands.”