Omnicom Media Group launches branded entertainment and sponsorship arm Fuse; appoints Ben Heyhoe Flint as head

The new business unit’s service offerings will include platform selection and custom-creation, audit and creation of sponsorship strategy, campaign activation and management, measurement and evaluation.

The Fuse network in Asia-Pacific includes offices or specialists in China, the Philippines, Australia, New Zealand and is fully connected with its offices in the US and EMEA.

Flint will report to Barry Cupples, chief executive officer of Omnicom Media Group Asia-Pacific, who said: “We are very pleased to have Ben join the network as head of Fuse. Fuse is designed to bring together resources beyond that of traditional advertising to include consulting, strategy development, content creation and distribution for brands. With that, Fuse allows the Omnicom Media Group network to expand its offer to include integrated sports and entertainment solutions.”

Flint said: “I am excited to join the Omnicom Media Group at a time when non-traditional communications are, I believe, reaching a tipping point and really gathering momentum in Asia-Pacific.”