David Blecken
Jan 14, 2009

Pacific Place updates website to emphasise luxury positioning

HONG KONG - Pacific Place, a flagship commercial property owned by Swire Properties in Hong Kong, has upgraded its website to draw attention to the renovation of the mall and to better align with the brand.

Pacific Place updates website to emphasise luxury positioning
Developed in conjunction with wwwins Consulting, the site aims to position Pacific Place as Hong Kong’s principal upscale shopping, dining, entertainment and business venue. It provides information in the form of maps, directory listings, cinema timings and photographic showcases of the site’s commercial and residential properties.

The mall is currently under renovation by designer Thomas Heatherwick. In line with contract stipulation, the new site does not feature images of the mall’s proposed new look, which is reportedly based on the aesthetics of Heatherwick’s designs.

The interior and exterior renovation process is scheduled for completion in 2010.
Source:
Campaign China

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