David Blecken
Jan 14, 2009

Pacific Place updates website to emphasise luxury positioning

HONG KONG - Pacific Place, a flagship commercial property owned by Swire Properties in Hong Kong, has upgraded its website to draw attention to the renovation of the mall and to better align with the brand.

Pacific Place updates website to emphasise luxury positioning
Developed in conjunction with wwwins Consulting, the site aims to position Pacific Place as Hong Kong’s principal upscale shopping, dining, entertainment and business venue. It provides information in the form of maps, directory listings, cinema timings and photographic showcases of the site’s commercial and residential properties.

The mall is currently under renovation by designer Thomas Heatherwick. In line with contract stipulation, the new site does not feature images of the mall’s proposed new look, which is reportedly based on the aesthetics of Heatherwick’s designs.

The interior and exterior renovation process is scheduled for completion in 2010.
Source:
Campaign China

Related Articles

Just Published

14 hours ago

Bala Pomaleh joins Dentsu Malaysia as CEO Media

Pomaleh recently left Mediabrands Malaysia as CEO.

14 hours ago

Danone Indonesia's marketing chief Sri Widowati exits

Widowati departs Danone Indonesia after a four-year tenure marked by innovative campaigns and a focus on consumer education, leaving to pursue new passions.

14 hours ago

PHD holds the top spot in the final APAC media ...

Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.