Parle | Monaco Smart Chips | India

The supporting campaign, created by Thoughtshop, warns the public that the wrong choice of snacks will inevitably lead to becoming overweight. The television ad features Indian megastar Aamir Khan, who jumps across buildings and goes the extra mile to deliver an oversized T-shirt to the general snackers, stating: “You will need it”.
 
"The category is new and is growing at a fast pace. As per our studies, we realised that there exists a gap with snacks which are ‘fun’ to eat and ‘healthy’ to eat," said senior brand manager Shalin Desai at Parle Products.
 
Vipin Dhyani, founder and CD of Thoughtshop further explained, “Normally the snacks come under feel good category and healthy products under Do good category." Healthy snacks are always perceived as less tasty, but Smart Chips claims to offer a combination of taste and health. The commercial ends with a teenager munching on the Smart Chips to illustrate that the product is appealing to a segment that tends to be more choosy.





Credits:
Project Monaco Smart Chips
Client Parle Products
Creative agency Thoughtshop India
Founder & creative director Vipin Dhyani
Film director Amit Sharma
Production company Chrome Pictures
Director of photography Amit Roy
Music Samirrudin
Exposure Television