Patroids restructures senior management in Singapore

The new structure sees the appointment of Jack Riggs (pictured left) as chief operating officer. He was previously Y&R Asia’s director of integrated marketing communication and has been based in Shanghai for the past year spearheading the development of Y&R China’s IMC strategy and services.

Boasting over 16 years of experience, Riggs has worked on regional campaigns for Danone, Nokia, Hewlett-Packard and Bacardi. He will continue to be based in Shanghai to develop the China practice for Patroids while working alongside clients such as Bacardi and World Granary.

Karen Flynn, who joined as strategic communications director this year, will now assume the role of managing director. Flynn is now charged with establishing best practice policies and growing the office's talent pool and new business.

Oh Yong Hwee (pictured right), Patroids' founding partner, will now head the agency's interactive and digital practices while James Keng Lim, regional creative director and partner, will continue to head the creative team.

Flynn said: “We are putting established skill sets in place to show clients that we have grown. While we wholeheartedly embrace our digital heritage, we are offering the market a team where creativity meets logic, and there is no better way to approach truly effective integrated communication these days.”