Performics realigns network to three regional centres, Gareth Mulryan and Hari Shankar take on new roles

The Asia-Pacific centre is headquartered in Singapore and Hari Shankar has been promoted to the newly created role of director of client services, APAC in addition to his role as director of APAC. Gareth Mulryan, head of digital for ZenithOptimedia Asia-Pacific has also recently been promoted to the role of managing director, digital, Zenith and Performics Asia-Pacific.

Along with Shankar, newly appointed to the role in the UK is Richard Taylor, director of OneSearch UK and in the US, Michael Kahn, EVP and global managing director of Performics.

“These wider roles were created so we could work across markets and create organisational best practices which the entire network can adopt,” Shankar told Campaign Asia-Pacific.

Mulryan's new role was created in order to foster closer cooperation between the markets and with sister media agency Zenith. 

“Until now, Performics had individual market heads and no overarching managing director. Mulryan’s role was created because Performics and Zenith work very closely and this will enable collaboration across all markets,” explained Shankar.

Performics has also started rolling out a new logo across its website and corporate LinkedIn page. According to a source, the rebranding is part of a group-wide initiative within ZenithOptimedia to create a more unified image for its stable of brands.