KUALA LUMPUR - National carmaker Perusahaan Otomobil Kedua (Perodua) is currently reviewing its creative account.
In the running were incumbent agency Naga DDB, Lowe & Partners, Spin and Astana. It is believed that Lowe and Spin have been shortlisted, but official news is only expected next week.
Perodua's recorded media spend last year on television and print exceeded RM27 million.
This article originally appeared on the website of Adoi Magazine.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Captiv8 will join forces with the group's Influential and Epsilon.
In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.
.png&h=268&w=401&q=100&v=20250320&c=1)
With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
