McCann Worldgroup Sydney has created a TVC titled ‘Elephant in the room’ to encourage men to freely discuss an awkward problem with their doctor.
The agency has brought in a real life elephant which pokes and annoys a man during a session with the general practitioner. Like the elephant, the problem is also too large to ignore.
Credits:
Project Elephant in the room
Client Pfizer
Creative agency McCann Worldgroup Sydney
Creative director Vince McSweeney
Copywriter Brendan Willenberg
Art director Kate Chisnall
Agency producer Ros Payne
Production company 166 Productions
Director Jason Wingrove
Exposure Television
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
