Paschalides was most recently director of marketing and communications at Seat, the VW-owned carmaker. He will be based in Hong Kong.
It is understood that the incumbent regional marketing head for PMI has taken on the role of general manager for Japan within the company.
Prior to joining Seat, Paschalides served as global brand director for British American Tobacco (BAT).
Philip Morris is currently locked in battle with the Australian government over plans to introduce brand-free packaging with stark health warnings. The tobacco giant has threatened to sue the government over the proposal, which the tobacco industry claims is a violation of trademark rights.
Philip Morris International is the world’s largest tobacco company, operating seven of the top 15 international brands, including Marlboro.
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