WordSnap provides contextually relevant advertising on content driven websites like news sites and online forums. The ad system highlights particular words or phrases and displays the advertisement in a pop-up bubble format. The format includes flash, pictures and text. Videos advertisements are current in the pipeline.
"A total development cost of over HK$2 million in R&D and infrastructure has been deployed and the company has earmarked an additional HK$3 million for future investments and expansion,” said Kevin Huang, CEO of Pixel Media.
Pixel Media also states that a Comscore study shows in-text advertising delivers “five times greater brand awareness and twice as much lift in brand purchase intent".
WordSnap is currently set up in 30 major partnership websites in Hong Kong including Discuss, Uwants, Sina Hong Kong, DCFever and Commercial Radio Interactive. It is expected to extend services to other markets in Asia.
Sony Ericsson, Citibank, Ocean Park, HTC, Nokia, Venetian Macao and Hong Kong College of Technology are some of the clients that have already signed up for WordSnap.
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