PR Awards Asia-Pacific 2024: Winners announced

Amidst a glittering evening at Hong Kong’s JW Marriott Hotel, Campaign Asia-Pacific revealed the winners of the 23rd PR Awards Asia-Pacific. The event, on June 12, celebrated outstanding campaigns, remarkable individuals, and successful companies in the communications industry.

The Grand Prix for Campaign of the Year went to Cheeky toilet paper brand Who Gives A Crap. Their groundbreaking campaign, ‘Winnie-The-Pooh: The Deforested Edition,’ created in collaboration with Eleven and TBWA Melbourne, reimagined the beloved children’s book to raise awareness about deforestation worldwide.

In the Best Culture Category, Zeno Group in Australia secured the coveted title.

Clara Shek, PR Agency Head of the Year at Ogilvy PR, stood out for her exceptional leadership. Meanwhile, Budweiser China clinched the PR Communications Team of the Year award, recognising their excellent work.

For the full shortlist, click here.

And now scroll below to discover the complete list of winners:

CAMPAIGN CATEGORIES
Category	Campaign	Company	Brand	Market	Award
Arts, Entertainment & Media	BBC Studios - This Summer with Bluey Campaign	BCW China	BBC Studios	China	Gold
	Media, Arts & Entertainment- Jubilee	Prime Video	Jubilee	India	Silver
	Resonating The Voice of ‘Sandwich Generation’	Dialogue Communications	Gampang Cuan	Indonesia	Bronze
Automotive & Transport	A Lap of Victory for Aprilia In India	MSL	Aprilia	India	Gold
	Double Ducks @ MTR	MTR Corporation Limited	MTR Corporation	Hong Kong SAR	Silver
	Driving Thailand Towards Sustainable Mobility in Public	ABM Connect Co., Ltd	EVme	Thailand	Bronze
Brand Development (Product)	Dirty Weekend Away	CampaignLab	MACH	Australia	Gold
	LA VIE - QUIET NATURE REGENERATES LOUD LIFE	BIZ-EYES	LA VIE	Vietnam	Silver
	New ERA Begins	MSL	LALIGA	India	Bronze
Brand Development (Service)	The Tradie Pie	We Are Different	hipages	Australia	Gold
	Art of Mixology	CampaignLab	Kingpin	Australia	Silver
	Qatar Airways: Fine-Dining in the Sky	Golin Beijing, Golin Singapore	Qatar Airways	Singapore	Bronze
Business-to-Business	Unleashing Asia’s Potential	DHL	DHL	Singapore	Gold
	The Mills Fabrica- Propelling sustainability tech startups	Spotlighters	The Mills Fabrica	Hong Kong SAR	Silver
	Turning sceptics into believers – Unleashing AI’s potential	The Hoffman Agency	Microsoft Hong Kong	Hong Kong SAR	Bronze
Cause-Related - Diversity & Inclusion	Introducing a million logos	Ogilvy Malaysia	Colgate	Singapore	Gold
	Olay #STEMTheGap	Madison PR	Olay India	India	Silver
	Teaching India to #SpeakSign	Edelman India	KFC India	India	Bronze
Cause-Related - Public Awareness	Lifebuoy Diagnosticker	Edelman Singapore	Lifebuoy	Indonesia	Gold
	McDonald’s: Feelings Cards	Golin Singapore	McDonald’s	Singapore	Silver
	#MakeITSafePH 2.0	Globe Group	Globe Group	Philippines	Bronze
Consumer Launch	Dirty Weekend Away	CampaignLab	MACH	Australia	Gold
	Sound of Bonded	We Are Different, The Park	Jack Daniel's	Australia	Silver
	World of Frozen	5ives Communications Ltd	Hong Kong Disneyland Resort	Hong Kong SAR	Bronze
Corporate Branding	McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation	Sinclair	McDonald's	Hong Kong SAR	Gold
	LifeWear = a New Industry	Fast Retailing	UNIQLO	Japan	Silver
	We are GEN S	PTT Global Chemical Public Company Limited	PTT Global Chemical	Thailand	Bronze

Corporate Publications	HEY!, it's ARsome	Nanyang Technological University, Singapore	HEY! Magazine	Singapore	Gold
	A Decade-Spanning WeChat Publication Earning Corporate Influence	Ogilvy PR	Intel	China	Silver
	LIONS GOOD NEWS 2024	Dentsu Inc., PR Consulting Dentsu Inc.	Nikkei	Japan	Bronze
Corporate Social Responsibility	Weekend-Milk Splash	OZMA PR Inc.	Japan Dairy Association	Japan	Gold
	Putting farmer mental health on the national agenda	Havas Red	Norco Co-operative	Australia	Silver
	Google Arts & Culture - Korea's DMZ Project	Ketchum Korea	Google Korea	South Korea	Bronze
Customer Loyalty	FRYING PAN CHALLENGE	Honda Office Inc.	Ajinomoto “GYOZA”	Japan	Gold
	LOW SALT CLUB: REDUCING JAPANESE YOUTH’S SALT INTAKE	Edelman Japan Co., Ltd.	Ajinomoto	Japan	Silver
	The Customer Loyalty Rice (rise)!	Bravo, Elite PR Group	Volvo Cars Taiwan Ltd.	Taiwan	Bronze
E-commerce	Taobao transforms perception amid an e-commerce downturn	The Hoffman Agency	Taobao	Taiwan	Silver
	LazBeauty Campaign	Greenbulb PR	LazBeauty	Philippines	Bronze
Environmental	Ocean Park Croco Land Opening	Ogilvy	Ocean Park Corporation	Hong Kong SAR	Gold
	Show Your Care, Use Greenware!	Link Asset Management Limited	The Quayside	Hong Kong SAR	Silver
	Hong Kong’s First Ever LEED Zero Carbon Restaurant	Bentley Communications	McDonald's	Hong Kong SAR	Silver
	Greenovation: Achieving Impact Through Retrofitting and PropTech	Golin	Hongkong Land	Hong Kong SAR	Bronze
Experiential PR	Sound of Bonded	We Are Different, The Park	Jack Daniel's	Australia	Gold
	Chat NT	Edelman	Tourism NT	Australia	Silver
	Art of Mixology	CampaignLab	Kingpin	Australia	Bronze
Fashion & Beauty	SK-II: THE SECRET KEY HOUSE	Procter & Gamble (SK-II)	SK-II	Singapore	Gold
	THE WHOO CHEONGIDAN PRO Art Fair	KIWI Communications	THE WHOO	China	Silver
Financial Communications	2023YUM China Investor Day Resilience Growth Moat 2.0	Yum China Holdings, Inc., Citigate Dewe Rogerson Asia Limited, Way of Difference Limited	YUM China Holdings, Inc.	Hong Kong SAR	Silver
	Dream Your Own	DOMO	KB Life Insurance	South Korea	Bronze
FMCG	LOW SALT CLUB: REDUCING JAPANESE YOUTH’S SALT INTAKE	Edelman Japan Co., Ltd.	Ajinomoto	Japan	Gold
FMCG	Coke Recipe for Magic X Win Metawin	Ogilvy Singapore	Coca-Cola	Singapore	Silver
FMCG	Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street	Ernest & Donald Marketing Communications Limited	Coca-Cola	Hong Kong SAR	Bronze
Health & Wellness	Uncovering the heart truths about heart failure	Roche Diagnostics Asia Pacific	Roche Diagnostics	Singapore	Gold
	Hold on a minute	ERA Communications	United Nations Population Fund	Thailand	Silver
	House of Healers	Ogilvy Philippines	Mind You Mental Health Services	Philippines	Bronze
Healthcare: Ethical	HPV: The Life Bureau	Era Ogilvy Public Relations Co., Limited Taiwan Branch	Merck Sharp & Dohme	Taiwan	Gold
	CAR-T-cell revolution: Is Australia ready, willing and able?	Johnson & Johnson Innovative Medicine Australia	Carvykti	Australia	Silver
	Old Hearts Can't Wait	Current Global	Novartis	Hong Kong SAR	Bronze
Influencer Marketing	Friends of Singapore	WE Communications Singapore	Singapore Tourism Board	Singapore	Gold
	Be Supported. Be You.	Current Global	adidas	Singapore	Silver
	Uber 10 Years: Co-creating Positive Impact with Taiwan	The Hoffman Agency	Uber Taiwan	Taiwan	Silver
	NIVEA Creme #TheOGs	MSL India	NIVEA India	India	Bronze
Integrated Marketing	Winnie-the-Pooh: The Deforested Edition	Eleven, TBWA\Melbourne	Who Gives A Crap	Australia	Gold
	Dirty Weekend Away	CampaignLab	MACH	Australia	Silver
	Introducing a million logos	Ogilvy Malaysia	Colgate	Singapore	Bronze
	The Fourth Meat "Samo-Meat"	Platinum Inc.	Seafood from Norway	Japan	Bronze
Internal Communications	Fired Up, Ready 2 Go!	DHL	DHL	Singapore	Gold
	McDonald’s Professional Diploma in Management Development (QFLevel5) Congregation	Sinclair	McDonald's	Hong Kong SAR	Gold
	Get in the Game with AsiaCup 2023	DHL	DHL	Singapore	Silver
Media Relations	The TIGER Summer Puffer	Heineken Asia Pacific Pte. Ltd.	Tiger Beer	Singapore	Gold
	Australia's First Dating Dictionary	Thrive PR + Communications, Daily Digital	Tinder Australia	Australia	Silver
	Dirty Weekend Away	CampaignLab	MACH	Australia	Bronze
Non-Profit	The Food Funeral	Weber Shandwick	Green Food Bank	China	Gold
	Kaise Ka Cancer	Current Global	TATA Trusts	India	Silver
	ADVOCATING POLICY CHANGE TO PROTECT CHILDREN ONLINE	AMPERSAND ADVISORY SDN BHD	YAYASAN CHOW KIT	Malaysia	Bronze
Post-Pandemic Recovery	‘Made in Singapore’ Launch Campaign	Ogilvy Public Relations Worldwide Limited	Singapore Tourism Board	Hong Kong SAR	Gold
	Medical Manga Award	OZMA PR Inc.	The city of Yokohama	Japan	Silver
	Amazing Thailand, Amazing New Chapters	ERA Communications	Tourism Authority of Thailand, GoPro	Thailand	Bronze

PR Event	LA VIE - QUIET NATURE REGENERATES LOUD LIFE	BIZ-EYES	LA VIE	Vietnam	Gold
	Coca-Cola ‘God of Cookery’ Foodmarks at Temple Street	Ernest & Donald Marketing Communications Limited	Coca-Cola	Hong Kong SAR	Silver
	SK-II: THE SECRET KEY HOUSE	Procter & Gamble (SK-II)	SK-II	Singapore	Bronze
Promotional Activity	Wakefit.co's #SoyegaIndiaJeetegaIndia Campaign	MSL India	Wakefit	India	Gold
	Booking.com’s Ultimate K-pop Experience	Booking.com	Booking.com	Singapore	Silver
	Weekend-Milk Splash	OZMA PR Inc.	Japan Dairy Association	Japan	Bronze
Public Affairs	The Domino Effect	Anthem	Aged Care Association	New Zealand	Gold
	Adding Dating Apps to Discussions on Birthrate Policy	APCO	Pairs	Japan	Silver
	Hold on a minute	ERA Communications	United Nations Population Fund	Thailand	Bronze
Public Education	Lifebuoy Diagnosticker	Edelman Singapore	Lifebuoy	Indonesia	Gold
	Word-of-Mouth Brings Vital Infant Care	Weber Shandwick	Motherhood Women's & Childcare Hospital	India	Silver
	McDonald’s: Feelings Cards	Golin Singapore	McDonald’s	Singapore	Bronze
	Medical Manga Award	OZMA PR Inc.	The city of Yokohama	Japan	Bronze
Public Sector	We See You Care	The Secret Little Agency	Agency for Integrated Care	Singapore	Gold
	Promoting marine waste awareness, 2023	Prain Global Inc.	Korea Marine Environment Management Corporation	South Korea	Silver
	Google Arts & Culture - Korea's DMZ Project	Ketchum Korea	Google Korea	South Korea	Bronze

Reputation and Issues Management

#PVRHeardYou

Weber Shandwick

PVR

India

Bronze

Sports / eSports	Under Armour Second Chance Athletes	BlueFocus	Under Armour	China	Gold
	Under Armour: Listen! Don't Run.	BlueFocus	Under Armour	China	Silver
	Be Supported. Be You.	Current Global	adidas	Singapore	Bronze
Technology	Dirty Weekend Away	CampaignLab	MACH	Australia	Gold
	Turning sceptics into believers – Unleashing AI’s potential	The Hoffman Agency	Microsoft Hong Kong	Hong Kong SAR	Silver
	JUMPSTARTER 2023 Tech by the Harbour	Alibaba Hong Kong Entrepreneurs Fund, Citigate Dewe Rogerson Asia Limited, Way of Difference Limited	JUMPSTARTER	Hong Kong SAR	Bronze
	HSBC Generative AI Forum: Pause or All in?	Hill & Knowlton Hong Kong	HSBC	Hong Kong SAR	Bronze
Best Brand Strategy	FRYING PAN CHALLENGE	Honda Office Inc.	Ajinomoto “GYOZA”	Japan	Gold
	#Tuffies	GCI Health India	Cipla	India	Silver
	#TakingIndiaPlaces	Alstom India	Alstom India	India	Bronze

Best Creative Idea	Winnie-the-Pooh: The Deforested Edition	Eleven, TBWA\Melbourne	Who Gives A Crap	Australia	Gold
	Dirty Weekend Away	CampaignLab	MACH	Australia	Silver
	AQUWEARIUM DISPLAY	Hakuhodo Japan, Hakuhodo Product's, OZMA Inc.	Kaiyukan Aquarium, ECOALF, RIDEECO, PORTRUNKS	Japan	Bronze
Best Event Activation	Be Supported. Be You.	Current Global	adidas	Singapore	Gold
	Borrow for Tomorrow: A Play on Fair Lending	G-Xchange Inc	GCash	Philippines	Silver
	The Mach Circuit	Octagon China	ANTA	China	Bronze
Best Sponsorship/Partnership	AQUWEARIUM DISPLAY	Hakuhodo Japan, Hakuhodo Product's, OZMA Inc.	Kaiyukan Aquarium, ECOALF, RIDEECO, PORTRUNKS	Japan	Gold
	Nestlé MILO GRIT Co Chi Thi Nen	Zeno Company Limited	Nestlé MILO	Vietnam	Silver
	The Tradie Pie	We Are Different	hipages	Australia	Bronze
Best Use of Advocates/Influencers/Celebrities	My Money, My Bank, My Way	Maya	Maya Bank	Philippines	Gold
	Be Supported. Be You.	Current Global	adidas	Singapore	Silver
	Live Better with Tottenham Hotspur	AIA Singapore	AIA Singapore	Singapore	Bronze

Best Use of Analytics

Booking.com’s APAC Travel Confidence Index

Allison

Booking.com

Singapore

Silver

Best Use of Broadcast/Video

Starbucks #ItStartsWithYourName

Edelman India Private Limited

Starbucks

India

Gold

Best Use of Content	Poise Pledge	We Are Different, Hello Social, Mindshare	Poise	Australia	Gold
	Dirty Weekend Away	CampaignLab	MACH	Australia	Silver
	HPV: The Life Bureau	Era Ogilvy Public Relations Co., Limited Taiwan Branch	Merck Sharp & Dohme	Taiwan	Bronze
	Local information from a 120-centimeter perspective	OZMA inc.	Saku City, Nagano	Japan	Bronze
Best Use of Digital	LA VIE - QUIET NATURE REGENERATES LOUD LIFE	BIZ-EYES	LA VIE	Vietnam	Gold
	Link Up Grand Launch	Link Asset Management Limited	Link Up	Hong Kong SAR	Silver
	Double Ducks@Ngong Ping 360	Ngong Ping 360 Limited	Ngong Ping 360	Hong Kong SAR	Silver
Best Use of Social Media	FRYING PAN CHALLENGE	Honda Office Inc.	Ajinomoto “GYOZA”	Japan	Gold
	#ShushTheHush - Bleed Shamelessly	Organic by MSL	Bill & Melinda Gates Foundation	India	Silver
	#HireMeHilton	History Will Be Kind, Hilton Australia	Hilton Australia	Australia	Bronze
Best Use of Virtual Platforms - B2B	Qualcomm: The Socialized CEO Leadership	Qualcomm	Qualcomm	China	Silver
Best Use of Virtual Platforms - B2C	Chat NT	Edelman	Tourism NT	Australia	Gold
	Hijacking the iPhone 15	Weber Shandwick	Casetify	China	Silver
	House of Healers	Ogilvy Philippines	Mind You Mental Health Services	Philippines	Bronze
Best Use of VR/AR/MR	Sea-Through Sheet	Hakuhodo.Inc, Hakuhodo Product's, OZMA Inc.	Osaka Aquarium Kaiyukan, Hagihara Industries	Japan	Gold
	Scan Your Blue Girl, Meet the AR Dragon	RF Thunder	Blue Girl Beer	China	Bronze
Best Video Story-telling	GCash Stories: Pass the Hope	PublicisJimenez Basic	GCash Stories	Philippines	Gold
	Beyond EUV: ASML’s Secrets Uncovered	The Hoffman Agency	ASML Taiwan	Taiwan	Silver
	Travel Safely, Securely and Swimmingly with Your Visa	The Hoffman Agency	Visa Hong Kong	Hong Kong SAR	Bronze

PR CONSULTANCY CATEGORIES
Category	Company	Market	Award
Small Consultancy Award	TeamCookie	South Korea	Winner
Medium Consultancy Award	WE Communications Singapore	Singapore	Winner
Large Consultancy Award	The Weber Shandwick Collective China	China	Winner

ESG Consultancy of the Year

No Shortlist No Award

Best Culture of the Year

Zeno Group

Australia

Winner

Diversity and Inclusion Company of the Year

SUNNY SIDE UP GROUP Inc.

Japan

Commendation

PR Agency Head of the Year	Ogilvy Public Relations		Clara Shek	Hong Kong SAR	Winner
	Ruder Finn		Elan Shou	Singapore	Commendation

PR Communications Team

Budweiser China

Budweiser China Corporate Communications Team

China

Winner

PR Professional of the Year (Agency)

The Hoffman Agency

Stephanie Yang

Taiwan

Winner

PR Professional of the Year (In-House)	PT Astra International Tbk		Elmeirillia Lonna	Indonesia	Winner
	Nanyang Technological University, Singapore		Vivien Chiong	Singapore	Commendation

Young PR Professional of the Year

Ogilvy Public Relations Worldwide Limited

Wing Law

Hong Kong SAR

Winner

BRAND
Category	Company	Market	Award
Brand of the Year	Ngong Ping 360 Limited	Hong Kong SAR	Commendation

Marketer of the Year

No Shortlist No Award

GRAND PRIX
Campaign	Agency	Brand	Market
Winnie-the-Pooh: The Deforested Edition	Eleven, TBWA\Melbourne	Who Gives A Crap	Australia