Publicis Malaysia appointed creative duties of Maggi's global project

The creative campaigns developed by Publicis Malaysia will roll out worldwide later this year.

This project comes on the back of the agency’s recent appointment to the account in Malaysia and launch of the brand’s new campaign ‘Happiness Is Homemade’.

“The project is confidential in nature at this stage but the appointment of Publicis Malaysia reinforces the strength of the agency's strategic and creative product on regional and global front," said Dean Bramham, chief executive officer, Publicis Malaysia.

Nesle moved its Maggi business from Ogilvy to Publicis in June this year. The business was aligned to Publicis, the principle global roster agency for Maggi, following a full strategic review.

The majority of the Maggi packaging and point of sale is also handled by Publicis Malaysia’s design agency CGS.