Publicis Southeast Asia appoints digital business director

To be based in Singapore, Padubidri joins from Possible, where he was the engagement director for Mastercard, Dell, SAP and ANZ bank. He has experience across digital acquisition, strategy and implementation with both B2B and B2C clients such as Standard Chartered Bank, Microsoft, Adobe, HSBC, Honda, BP and Seagate.

“Publicis SEA has seen terrific growth in our digital offering and growth since we moved to our One P&L model,” said Dean Bramham, CEO of Publicis SEA. 

In the past 12 months the agency has made "significant investment" in Thailand, Malaysia and Indonesia and created a "seamless team" with Razorfish Sydney for the Blackberry account, he added.