KUALA LUMPUR - Digital research agency Pulse Group and marketing accountability firm Integration are forming a strategic alliance with the aim to help companies measure the effect of their marketing and marketing investments.
“Selecting the right market research partner is one of the most critical decisions in our business especially in Asia where we are seeing rapid growth and demand for our products,” said Oscar Jamhouri, CEO of Integration.
“Through this alliance we will deploy an experienced global team to support integration with timely research services at competitive prices,” added Bob Chua (pictured), CEO of Pulse Group.
Chua is also the chairman of independent PR agency Go Communications Group.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+6.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
