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Nov 18, 2024
Purpose-led marketing—still in favour?
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New Unilever CEO downplays purpose and hikes adspend
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Meta introduces ads on Threads
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.
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Fuji TV leaders resign amid sexual misconduct case
Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.
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The advertising dilemma in a post-fact world
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
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To snake or not to snake? Luxury brands face conundrum
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