Purpose, promise, and prevalence: Increasing brand awareness and authenticity | Partner Content

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Campaign Asia

Purpose-led marketing—still in favour?

Jul 29, 2024

Steve Barrett

Brand sales are the real awards for marcomms agency ...

Is there a case for moving away from purpose-led marketing?

Dec 5, 2023

Matthew Keegan

Is there a case for moving away from purpose-led ...

New Unilever CEO downplays purpose and hikes adspend

Oct 29, 2023

Imogen Watson

New Unilever CEO downplays purpose and hikes adspend

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Opinion: Jaguar’s rebrand might actually be a masterstroke

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Ellen Widdup

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

PR makes the leap to Bluesky—but what’s the verdict so far?

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Evie Barrett

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

Burson hires Edelman’s Taj Reid as global chief creative officer

1 hour ago

Jess Ruderman

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

Will the Coca-Cola ad deter brands from using AI in film?

1 hour ago

Shauna Lewis

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.