Purpose, promise, and prevalence: Increasing brand awareness and authenticity | Partner Content

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Campaign Asia

Brand sales are the real awards for marcomms agency ...

Is there a case for moving away from purpose-led marketing?

Dec 5, 2023

Matthew Keegan

Is there a case for moving away from purpose-led ...

New Unilever CEO downplays purpose and hikes adspend

Oct 29, 2023

Imogen Watson

New Unilever CEO downplays purpose and hikes adspend

Unilever's Samir Singh on joy, purpose and approach to legacy branding

Nov 9, 2023

Nikita Mishra

Unilever's Samir Singh on joy, purpose and approach ...

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Dentsu China CEO Chun Yin Mak steps down after one year in role

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Dentsu China CEO Chun Yin Mak steps down after one ...

Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.

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Creative Minds: Roberto Buhain, unscripted

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.

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Asia-Pacific Power List 2024: Ricky Afrianto, ...

A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.

Daniel Ricciardo drives the dream in Tourism WA's latest campaign

9 hours ago

Staff Reporters

Daniel Ricciardo drives the dream in Tourism WA's ...

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.