Sophie Chen
Aug 26, 2013

R U OK? starts quirky conversations to help prevent suicide

SYDNEY - R U OK? Foundation, a suicide-prevention organisation, has launched an outdoor and digital advertising campaign to encourage Aussies to get creative with talking to their friends and family members who may be struggling with life.

A simple question can change a life
A simple question can change a life

Developed by OgilvyOne, the R U OK? Conversation Starter campaign was inspired by magnetic fridge poetry and is being launched today in the lead up to R U OK?Day (12 September).

The campaign includes a Facebook app, 400 static panels across major cities, and three digital touch screens in Melbourne and Sydney.

The app, developed by digital agency Pixolüt, allows users to create their own quirky conversation starter through the app with the words provided and share it on social media. All app-generated questions will be accompanied by the share message: All it takes is a few words and a question mark to start a conversation that can change a life.

The app is available on the organisation’s Facebook page. The digital ad panels are in Town Hall Station, Sydney and Spencer and Bourke Streets, Melbourne.

“We know that 10 per cent of Australians in 2012 didn’t connect with our message,” said Janina Nearn, R U OK? CEO. “It’s a perception we need to change because we all know someone who’s struggling, and asking ‘are you ok?’ is something we can all do to make a difference.”

“We hope the use of humour will help break down barriers and persuade more people of the value of conversations in helping family members and friends to feel supported and less alone,” Nearn said. “The campaign will act as a gateway to educate more Australians about why asking ‘are you ok?’ can change a life.”

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

TikTok ban looms: Meta and YouTube positioned to gain

With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.

12 hours ago

One year on: Running an indie and the price of ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.

13 hours ago

X escalates fight against advertisers

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

14 hours ago

Spikes Asia 2025: Banana Balloon’s creatives on ...

Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.