Racepoint wins Warrior; launches Asia expansion

As part of its latest mandate, Racepoint will generate content for the global press office, strategy development and implementation for English and Chinese social media platforms, as well as traditional media. 

In addition, Racepoint will also be counselling Warrior, which launched in Singapore on 1 June, on local markets across the region. It is also devising strategy for Warrior's Facebook, YouTube and Twitter activities.

"Launching the Warrior brand has been exciting," said Andrew Laxton, Racepoint's managing director, Asia. "Going forward we're looking to implement more creative campaigns to further communicate Warrior's unique offering."