Rapp Malaysia wins Johnson & Johnson digital duties

The appointment comes as Johnson & Johnson seeks to extend its baby care range share-of-voice across the digital medium.

Rapp Malaysia’s COO, Lim Wai Yee, said: "Since we set up Rapp Digital, we've been on a serious hunt for blue chip accounts like Johnson & Johnson to continue to build our digital portfolio. This win is the perfect addition to boost Rapp Digital's offering. We’re all very excited with the win and looking forward to a great working relationship with Johnson & Johnson."

Karen Ong, Johnson’s marketing manager, attributed the win to the agency’s deep understanding in mom and baby insights.

Rapp Malaysia’s Johnson & Johnson portfolio encompasses the Johnson's Baby series which include the entire range of products under the No More Tears, Touching Bond, Newborn Care, Infant Massage and Bedtime Routine categories.