Remy Martin shortlists two for regional business

Bates141 already handles the brand’s creative business in China, according to sources close to the pitch.

Remy Martin’s biggest markets in Asia include China and Vietnam. Southeast Asia also contributes a large chunk to its revenue. Its VSOP, Club and XO Excellence brands have recorded significant growth in these markets in recent years.

Separately, Remy called a pitch for its public relations business in China in February. The brand is reportedly looking to raise its competitiveness in the market against fast-growing rivals Hennessy and Chivas.