Asiya Bakht
Jun 12, 2009

Remy Martin shortlists two for regional business

SINGAPORE - Remy Martin has shortlisted Publicis and Bates141, as part of its search for a creative agency-of-record in Asia.

Remy Martin shortlists two for regional business
Bates141 already handles the brand’s creative business in China, according to sources close to the pitch.

Remy Martin’s biggest markets in Asia include China and Vietnam. Southeast Asia also contributes a large chunk to its revenue. Its VSOP, Club and XO Excellence brands have recorded significant growth in these markets in recent years.

Separately, Remy called a pitch for its public relations business in China in February. The brand is reportedly looking to raise its competitiveness in the market against fast-growing rivals Hennessy and Chivas.

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