Reprise Media appoints Bant Breen as worldwide CEO

In this new role, Breen will oversee and expand Reprise Media into a search, social and experience shop, and leverage the agency’s proprietary search platform to elevate digital marketing for its clients. 

To do this, Breen will harness consumer insights to deliver customer data-informed creative communications solutions that will grow client business on a global scale. 

In his previous role as president of worldwide digital communications at Initiative, he led the acquisition of Reprise Media in 2006. In 2010, Mediabrands strengthened its digital presence with IPG’s acquisition of CUBO in Brazil and developing a majority-owned joint-venture with India-based Interactive Avenues. Bant will report to Matt Freeman, CEO of Mediabrands Ventures. 

Freeman said, “Working in collaboration with the extended Mediabrands network, Bant and his leadership team will expand Reprise Media from its core area of search and social marketing to a broader digital story.”

Within Mediabrands, Reprise Media operates as a standalone company and is also Initiative’s and UM’s search and social media unit. 

In the last year alone Reprise has expanded its operations across the US, Europe, Asia-Pacific, Middle East and Latin America. The company also has plans to continue its global expansion throughout 2010 with additional offices in Italy, the Netherlands, Chile, Columbia, China, Denmark, Japan, India, South Korea, Poland, Belgium, Czech Republic, Portugal and others across major regions. 

Current clients of Reprise Media include Microsoft, Hyundai Kia and The Home Depot.