Staff Reporters
Apr 20, 2011

Ruder Finn Singapore secures Tsao Foundation

SINGAPORE - Ruder Finn Singapore has been appointed by the Tsao Foundation as its PR agency for a two-year period.

Rider Finn has been awarded a two-retainer by The Tsao Foundation
Rider Finn has been awarded a two-retainer by The Tsao Foundation

The scope of services covers public relations counsel, development of PR strategy and key messages, media planning and media relations. Ruder Finn will also aim to raise awareness and increase acceptance of ‘successful aging’ and to reach out to the media, general public, and peers in the age care industry.

During his recent speech, the growing concern for the aging population in Singapore has been one of the key issues for Health Minister Khaw Boon Wan in his five-year healthcare initiatives. Through the US$800 million Community Silver Trust, he hopes to inspire successful Singaporeans to come forward to co-develop the long term care sector.

Established in 1993, Tsao Foundation has been at the forefront of developing models of community-based medical and social services for older persons, providing training in the age care service sector, and fostering new thinking on the challenges posed by rapid demographic change.

Dr Mary Ann Tsao, president, Tsao Foundation, said. "We believe that empowering the individual with the necessary information and skills, and developing an integrated network of community services to optimise health, participation and security would enhance the quality of life as people age. We feel that Ruder Finn understands our objectives and the age care environment and are happy to have them as our partner.” 

 

 

 

Related Articles

Just Published

21 hours ago

Bitter chocolate: The fallout of a poorly planned ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

21 hours ago

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

22 hours ago

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

1 day ago

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.