Created by XM Asia Pacific, the rebranding project covered everything from positioning the brand, creating a new logo and designing a range of collaterals.
The newly relaunched Saint Pierre will be helmed by chef and owner Emmanual Stroobant and chef-de-Cuisine Daniel Grobnik.
XM Asia was appointed earlier this year to help reposition and brand Saint Pierre. Building on religious overtones, the design concept revolves around the idea of a pilgrimage.
XM Asia will also create and launch a new website for Saint Pierre later this year.
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
+(900+x+600+px)+(4).png&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=268&w=401&q=100&v=20250320&c=1)
+(900+x+600+px)+(1).png&h=268&w=401&q=100&v=20250320&c=1)