Saint Pierre relaunched in Singapore

Created by XM Asia Pacific, the rebranding project covered everything from positioning the brand, creating a new logo and designing a range of collaterals.

The newly relaunched Saint Pierre will be helmed by chef and owner Emmanual Stroobant and chef-de-Cuisine Daniel Grobnik.

XM Asia was appointed earlier this year to help reposition and brand Saint Pierre.  Building on religious overtones, the design concept revolves around the idea of a pilgrimage.

XM Asia will also create and launch a new website for Saint Pierre later this year.