Babar Khan Javed
Oct 11, 2017

Salesforce launches Facebook integrated marketing cloud

Salesforce Lead Analytics for Facebook will help users create performance visualisations against key marketing-automation metrics.

Salesforce Lead Analytics for Facebook.
Salesforce Lead Analytics for Facebook.

In an effort to help brand marketers tap into Facebook's billion active daily users, Salesforce has announced a marketing-cloud integration.

Salesforce Lead Analytics for Facebook will help brand marketers run campaigns across the Facebook platform including Instagram and Facebook Audience Network, all within a single dashboard.

By connecting a brand marketer's existing CRM data with audience data on Facebook, the integration allows businesses to lower ad impression frequencies and reduce the risk of view count duplication, according to the company. It also allows businesses to reach their audiences on Facebook, changing messaging depending on which stage of the buyer decision journey they are in.

The existing capabilities of Salesforce around email engagement and lead nurturing are part of the package, to help create new audience segments.

In a post announcing the new product, Chris Jacob, the director of product marketing at Salesforce Marketing Cloud, said that “marketers can see detailed information on who has engaged with their content, spoke with a sales rep and made a purchase as a result of a Facebook ad.”

He says that users will be able to measure Facebook ad effectiveness, visualize ad performance across the sales cycle, and compare the performance of different types of Facebook ads, all within a single Salesforce dashboard.

The new integration is currently being rolled out to customers of the Salesforce enterprise edition and to customers of Pardot, the B2B marketing-automation service.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Publicis CEO Arthur Sadoun joins speaker line-up ...

Publicis CEO Arthur Sadoun will give a sit-down interview on day one.

5 hours ago

Mark Read to step down as WPP CEO after seven years

Board begins formal search for new CEO.

7 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

7 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.