Rhandell Rubio
Apr 12, 2011

Samsung TV campaign targets tech-savyy consumers

SINGAPORE - Cheil Singapore has kicked off a fresh campaign for Samsung's D8000 Smart TV, targeting tech-savvy and stylish consumers seeking to purchase the latest digital device at a premium.

Samsung D8000 Smart TV campaign in Singapore
Samsung D8000 Smart TV campaign in Singapore

According to the agency, the overall aim is to have consumers primarily associate Smart TV to Samsung, as well as highlighting the device as the newest and most updated platform to use TV, internet, music and apps.

The campaign is set to run for three months until the end of June. It will feature print ads in the Straits Times, banner advertisements in Yahoo, and billboards running at Chevron House, Chinatown Point and Suntec in Singapore.

Samsung D8000 Smart TV enables users to connect and browse the web, seek content recommendations, and link up to YouTube, social media sites and Skype with optional accessories. Furthermore, the Smart TV features 3D sound and vision, and will be the first model to offer 3D sound via its stereo 2.0.

"In presenting this breakthrough product, it was important to develop a key visual which could show how all the elements of internet connectivity, interaction and entertaining could be housed under one device, says Janice Koh, head of client services at Cheil Singapore.

Credits

Client Samsung Singapore
Agency Cheil Singapore
Account servicing Joey Tan
Creative Nicholas Leong (copy), Derek Chia (Art)
Media agency Starcom

 

Related Articles

Just Published

1 hour ago

X to rival ChatGPT by testing a free version of its ...

Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.

11 hours ago

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

20 hours ago

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

20 hours ago

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.