SapientNitro appoints VP Strategy for APAC

Based in Singapore, Mukherjee (pictured) will report to senior vice president Christian Oversohl.

He is tasked with expanding strategic capabilities and thought leadership across SapientNitro’s offices in the Asia-Pacific region, including Australia, China, India and Singapore.

Oversohl said the appointment represents a critical piece in the firm’s growth strategy in the Asia-Pacific region.

“Sushobhan will help clients create innovative brand experiences through insightful understanding of consumer behaviour and emotions, leveraging SapientNitro's connected capabilities across the communications and commerce continuum,” he said.

With more than 20 years of experience in nurturing and understanding brands acquired at agencies including R/GA, JWT, and Publicis, Mukherjee has worked across the marketing spectrum at agencies and across cultures.

“Consumers across Asia-Pacific are embracing digital to change their lives fundamentally,” he said. “Brands and consumers are now fellow travellers in a journey mediated by devices, interactions and platforms.”

Among the recognitions Mukherjee has been awarded are Gold at The Appies 2010; Gold at 2010 Advertising & Marketing Effectiveness, New York; a Grand Effie in 2009; and a Jay Chiat Gold.

Earlier this year, SapientNitro was named as a leading independent agency by a joint editorial board at Campaign UK and the Network One, a global organisation for independent agencies.