Jin Bo
Dec 2, 2010

Shanghai Xintiandi appoints PR partner

SHANGHAI – Shanghai Xintiandi has appointed Rax Marketing as its public relations partner. The latter will be responsible for brand communications and PR strategies for both the old Xintiandi mall and the newly opened Xintiandi Style.

Xintiandi is Shanghai's fashion landmark.
Xintiandi is Shanghai's fashion landmark.

"Xintiandi is the most pioneering fashion landmark in Shanghai," said Feng Zhiming, managing director of Rax. "We hope to help it open a new chapter with our specially designed brand strategies and creative marketing."

Xintiandi Style, the new addition to Xintiandi, was officially unveiled in November. M&C Saatchi has been in charge of the creative business since Spring 2010.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Why are the majority of AI assistants female?

Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.

1 hour ago

AB InBev moves beyond sponsorships—betting big on ...

Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

2 hours ago

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

2 hours ago

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.