Surekha Ragavan
Jan 22, 2021

Art merges with retail at Singapore’s first mall-wide activation

INSPIRATION STATION: Local artists get a leg up from retail brands to produce offbeat installations and merchandise.

Art merges with retail at Singapore’s first mall-wide activation

Singapore’s Funan Mall has always been a proponent of arty touches and forward design, and it took it a step further with a mall-wide activation in conjunction with Singapore Art Week. The month-long activation—curated by art collective Neighborhood—features 10 brands in the mall that have collaborated with local artists to produce unique pieces.

Here are some highlights:

Home furniture store Grafunkt collaborated with multiple artists including Priyageetha Dia to create a modern gold-lacquered tray and coaster set, and multidisciplinary artist Tristan Lim to produce a multi-layered acrylic laptop stand that references Brutalist spomenik structures. 

 
 


London-based folding bike brand Brompton Bicycle teamed up with visual artist Jahan Loh to present a custom-painted bike and a limited line of T-shirts and stickers.


Ice cream shop Butterknife Folk joined heads with graphic artist and art director Aida Sa’ad for a takeover of their storefront and menu.


Footwear brand Vans will offer activities including a photography exhibition, curator walkthroughs, meet-the-artist sessions, a 3D Free-Motion sewing workshop.


Local fashion brand Love,Bonito worked with artist Allison M. Low to produce an ethereal in-store installation.


Another local fashion store, Minor Miracles, released a line of merchandise, including these earrings made by local jewellery brand Objects of Mass Distraction created out of locally sourced stones.

 

You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Or sometimes, we might ask a creative about what they're inspired by outside of work. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

 

Source:
Campaign Asia

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