Benjamin Li
Sep 17, 2012

Shawn Liu rejoins Aegis Media as business director for iProspect Taiwan

TAIEPI - Aegis Media Taiwan welcomes back Shawn Liu as business director for its internet search and performance marketing focused agency iProspect this month.

Shawn Liu
Shawn Liu

Liu (pictured) will work on major account planning and strategy for Chunghwa Telecom, Cigna Insurance, and Pfizer. She reports to Carrie Tsai, general manager of iProspect Taiwan, and will work closely with Jonathan Huang, who joined the company in May, as data and technology director.

Liu has nearly 10 years of experience in the digital and internet marketing industry in Taiwan and was previously business director of Aegis’s sister agency wwwins Isobar Taiwan for three years from 2007, before moving to South Korea.

She is experienced in client management, business development and integrated digital media strategy and planning. In 2009, while at wwwins Isobar, Liu participated in establishing the service model for paid search and search engine optimization (SEO) for clients such as Chunghwa Telecom and Tetra Pak.

Previously she worked for digital consultancy E2 Technology and served on client accounts including Honda and Yungching Real Estate.



 


Source:
Campaign China

Related Articles

Just Published

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 days ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

2 days ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

2 days ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.