Benjamin Li
Sep 17, 2012

Shawn Liu rejoins Aegis Media as business director for iProspect Taiwan

TAIEPI - Aegis Media Taiwan welcomes back Shawn Liu as business director for its internet search and performance marketing focused agency iProspect this month.

Shawn Liu
Shawn Liu

Liu (pictured) will work on major account planning and strategy for Chunghwa Telecom, Cigna Insurance, and Pfizer. She reports to Carrie Tsai, general manager of iProspect Taiwan, and will work closely with Jonathan Huang, who joined the company in May, as data and technology director.

Liu has nearly 10 years of experience in the digital and internet marketing industry in Taiwan and was previously business director of Aegis’s sister agency wwwins Isobar Taiwan for three years from 2007, before moving to South Korea.

She is experienced in client management, business development and integrated digital media strategy and planning. In 2009, while at wwwins Isobar, Liu participated in establishing the service model for paid search and search engine optimization (SEO) for clients such as Chunghwa Telecom and Tetra Pak.

Previously she worked for digital consultancy E2 Technology and served on client accounts including Honda and Yungching Real Estate.



 


Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

18 hours ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

19 hours ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

19 hours ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

20 hours ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.