Singapore Airlines awards global search account to Performics

The company called the pitch to consolidate the SIA performance-marketing business under a single agency centralised out of Singapore, where the the airline is headquartered. 

The remit is for a global multi-market solution around biddable media in the EMEA, Americas and Asia, according to the agency. Previously, a stable of different agencies handled the business.

Following the win, Performics has centralised the account out of Singapore. "It's quickly taken shape and together we believe we can achieve the ambitious business goals that have been set," said Gareth Mulryan, Asia-Pacific managing director of Performics.