Singapore Media Awards winners, MEC crowned agency of the year

The Grand Prix prize went to OMD Singapore for its “I need a snooze’ campaign for Ikano.

MEC Singapore swipes the agency of the year title from Mindshare Singapore, which has held the crown since 2010.

“Winning agency of the year at the SMA is testament to the quality of the work that we produce , Sharon Soh, managing director of MEC Singapore, said.

“The categories that we have won in is also a reflection of our capabilities in digital and content planning, our continual strive to be at the forefront of the communication evolution and to be a future-facing business partner to our clients,” she added.

Organised by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards (SMA) recognises innovative media practices and strategies that contribute to an effective advertising campaign.

It celebrates the achievements and contributions of Singapore’s media talents, as well as reinforcing the importance of media in the success of a well-executed advertising campaign.

Full results below:

BEST USE OF DIGITAL:
Title: Mercedes-Benz C-class Coupe Signature Drive
Agency: MEC Singapore
Client: Daimler Southeast Asia

BEST USE OF MOBILE
Title: Mercedes-Benz 125! Race
Agency: MEC Singapore
Client: Daimler Southeast Asia

BEST USE OF SEARCH
Title: SingTel mioTV BPL Crisis Management
Agency: MEC Singapore
Client: Singapore Telecommunications Ltd

BEST USE OF MAGAZINE
Title: Scan for a Scent
Agency: MediaCom
Client: P&G Prestige

BEST USE OF NEWSPAPER
Title: BMW 7 Series
Agency: Mindshare
Client: Performance Motors Ltd

BEST USE OF OUTDOOR
Title: Elizabeth Arden-Juicy Couture Scent Seal Wall
Agency: PHD Singapore
Client: Elizabeth Arden

BEST USE OF RADIO
Title: SingTel Youth NSF Make-a-Wish Engagement
Agency: MEC Singapore
Client: Singapore Telecommunications

BEST USE OF TELEVISION
Title: Onto The Treasure Trail
Agency: MediaCom
Client: Volkswagen

BEST BUSINESS TO BUSINESS CAMPAIGN
Title: EDB – Enhancing Singapore’s Position as a Global Business Centre”
Agency: MEC Global Solutions
Client: Singapore EDB

BEST EXPERIENTIAL MARKETING CAMPAIGN
Title: I need a snooze
Agency: OMD Singapore
Client: Ikano

BEST INTEGRATED MEDIA CAMPAIGN
Title: Gillette Fusion ProGlide:Turning Skeptics into Believers
Agency: ZenithOptimedia
Client: Procter & Gamble Singapore

BEST PAN ASIAN CAMPAIGN
Title: NIKE 4Silos
Agency: Mindshare
Client: NIKE

BEST STRATEGIC LAUNCH
Title: Mercedes-Benz C-class Coupe Signature Drive
Agency: MEC Singapore
Client: Daimler Southeast Asia

BEST SMART USE OF MEDIA CAMPAIGN
Title: Sort Me Out
Agency: Grey Singapore
Client: Alzheimer's Disease Association of Singapore

BEST YOUTH MARKETING CAMPAIGN
Title: So you wanna be a DJ
Agency: ZenithOptimedia
Client: Reckitt Benckiser (M)