Apr 22, 2010

Singapore Youth Olympic Games | I Can | Singapore

The Singapore Youth Olympic Games (SYOG) has launched its promotional television commercial, four months before the games begin in August.

Singapore Youth Olympic Games | I Can | Singapore
With the support of print and outdoor executions, the television commercial takes on the theme of ‘I can’ under the bigger umbrella of the ‘Power of youth’.

The voiceover in the commercial describes the experience of young and talented athletes around the world. They are not eligible to drink, club or drive, but they can move the hearts and emotions of every nation. The campaign portrays faces of all races to deliver a global perspective on the SYOG.

The Youth Olympic Games Organising Committee placed promotion of the sporting events in the hands of McCann Worldgroup Singapore last July 2009. MRM Worldwide is responsible for the online creative.



Singapore Youth Olympics Games
Singapore Youth Olympics Games
Credits:
Project I Can
Client Singapore Youth Olympic Games
Creative agency McCann Worldgroup, Singapore
Executive creative director Farrokh Madon
Senior copywriter Parixit Bhattacharya
Art directors Goh Wee Kim, Ang Sheng Jin, Jenne Hew
Agency producer Charmaine Wong
Account servicing Pim Pritsangkul, Hoong Yun Peng, Lena Liew, Ellen Tan
Production company Salt Films
Director Desmond Tan
Producer Michelle Tan
Music The Gunnery, Ben Rosen
Sound design & arrangement Evan Roberts
Post-production company Black Magic Design
Photography Panna Pictures, Goh Chuan Hock
Digital imaging Jenne Hew
Digital agency MRM Worldwide
Exposure Television, print, outdoor, online
 

Related Articles

Just Published

19 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

20 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

21 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

22 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.