Sony Ericsson hires regional account manager

Wong, who was previously at Bates/Enfactico, will lead the six-member team and oversee Sony Ericsson's marketing business across Asia-Pacific.

At Bates/Enfactico, Wong helped set up the agency’s Asean hub, which managed the Bates/Enfactico Dell business. She has also worked at TBWA\Tequila in China, American Express and McCann-Erickson in Singapore.

Wong will report to iris Singapore’s board director Chris Martell.