Sony launches Google TV sets

Sony is first to market with Google TV-compatible sets via its new line of high-definition TVs. Google TV is Google’s new operating system for internet-connected televisions.

The TVs allow users to stream online content, use apps and better organise and search TV schedules, without a set-top box.

A number of set-top boxes are already available on the market to merge the TV and internet from Apple, Logitech, Roku and Boxee, but Sony’s new TVs come pre-installed with the necessary software and require only connection to the Internet through a cable or Wi-Fi.

Aimed at younger consumers, the technology allows consumers to multitask, and bookmark content that they want to revisit later. TVs are available for online purchase before rolling out in US stores in late October. A Sony spokesperson said there are currently no plans to roll out the TVs in Asia-Pacific just yet.