South China Morning Post | Make Every Move Count | Hong Kong

Publicis Hong Kong, the SCMP’s agency, has released a series of print ads for fuel in sharp orange and bold black prints based on the concept of ‘Make every move count’. The campaign for fuel is targeting people who believe they are working too much for too little.

The supplement will be distributed every Friday across 2,000 commercial and industrial areas in Hong Kong plus higher education institutes. SCMP notes that fuel is designed for young professionals seeking a future rather than just a job. The magazine also provides employers with a more precise way to reach this group of ambitious, up-and-coming executives.

Publicis Modem, the digital arm of Publicis, is responsible for rearranging the interface and navigation for Classifiedpost.com. SCMP has stepped up the content offers on the job site to include in-depth editorial content contributed by industry leaders and employers.

SCMP currently holds 40.9 per cent of the market share for recruitment advertising in Hong Kong.

Publicis Hong Kong won the brand building business for Classified Post early in January.





Credits:
Project Make every move count
Client South China Morning Post
Creative agencies Publicis Hong Kong, Publicis Modem
Executive creative directors David Szabo, Mark Birman
Copywriter Jen McCombie
Exposure Print, outdoor, online