Spikes Asia launches Spikes young marketers academy

The Spikes Young Marketers Academy will take place during the Spikes Asia festival in Singapore from 18 to 20 September.

It aims to address the importance of creativity in brand communications and strategy, and to equip young marketers with the skills, best practices and inspiration needed to help them achieve more world-class communication for their brands.

Jörg Dietzel, author and lecturer in advertising, strategic brand management and promotional management at Singapore Management University and National University of Singapore, will lead the tutorial programme.

The intense three-day programme will include the opportunity to partake in other festival activities, including seminars and workshops, as well as exclusive tutorials, presentations and discussions on a variety of subjects.

“We’ve seen a sharp increase in the number of brands attending Spikes Asia as the importance and interest in learning more about creativity in brand communications increases,” says Myriam Coupard, Spikes Asia Festival Director. "The Spikes Young Marketers Academy, will offer a unique platform for young clients to further engage with the creative industry as well as providing a more in-depth understanding of the creative process.

"The experience will no doubt assist in the development of their careers. We are delighted to have the support of Omnicom Group and the experience and knowledge of Jörg Dietzel, who both believe in investing in the future of the next generation.”

Tim Love, vice-chairman and chief executive officer of Asia-Pacific and Africa, Omnicom Group, says, “We are honoured to be sponsoring the first Young Spikes Marketers Academy. This is an investment we are making as a result of our strong belief that every problem is a learning opportunity; every learning a gift to teach.”

Companies that have so far signed up for the Academy include Dell, HSBC, Citi, Kraft, Singapore's Economic Development Board, and Microsoft.