With more than 20 years experience across categories, she has worked on campaigns that reached out to the Malay market for clients such as Nestle, Citibank, DiGi, Perodua, Johnson & Johnson, Prudential, Maybank, Bank Bumiputra and Takaful Malaysia.
She was most recently the head of copy (Malay Division) Publicis Malaysia, and previously at Naga DDB.
“Faridah’s experience coupled with her understanding of the Malay market would help us create imaginative and relevant stories for the biggest population in Malaysia to share,” said Chit Quah, managing director of Spin.