Anita Davis
Apr 3, 2009

Standard Chartered bolsters online presence

HONG KONG - Standard Chartered Bank has launched a global private banking site to bolster its online presence in the midst of the economic downturn.

Standard Chartered bolsters online presence
The site, created by TBWA\Tequila Hong Kong, focuses on the navigation of digital services and encourages customer interactivity through tools including search, pod casts, news feeds and a stock information. 

“The site has been designed to combine a luxury feel with a much more personal experience that is both user friendly and relevant to customer needs,” said Joanne Lao, managing director of TBWA Tequila Hong Kong in a release.
Source:
Campaign China

Related Articles

Just Published

4 hours ago

Meta CMO to publish new book for marketers

Named one of the world’s most influential CMOs by Forbes in 2024, Meta CMO and VP of analytics Alex Schultz is set to release the book this October, exploring the new rules of marketing in the digital age.

4 hours ago

More pocketbook, less politics: How C-suites should ...

Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.

4 hours ago

McKinsey steps into performance marketing with ET ...

The deal comes after a two year strategic partnership with the agency, in which the pair worked together to test out various pilots in countries including India, Indonesia and Japan.

4 hours ago

Havas Creative Network appoints Tamara Greene chief ...

Role takes leadership of 'almost all multi-market and global client relationships' within Havas Creative Network.