Anita Davis
Apr 3, 2009

Standard Chartered bolsters online presence

HONG KONG - Standard Chartered Bank has launched a global private banking site to bolster its online presence in the midst of the economic downturn.

Standard Chartered bolsters online presence
The site, created by TBWA\Tequila Hong Kong, focuses on the navigation of digital services and encourages customer interactivity through tools including search, pod casts, news feeds and a stock information. 

“The site has been designed to combine a luxury feel with a much more personal experience that is both user friendly and relevant to customer needs,” said Joanne Lao, managing director of TBWA Tequila Hong Kong in a release.
Source:
Campaign China

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