Jun 22, 2009

Standard Chartered | Vir.us | Global

Standared Chartered Bank has launched a large-scale social media campaign to educate the world's youth on the misnomers of HIV/AIDS through an engaging animated story to be featured over the course of six webisodes.

Standard Chartered | Vir.us | Global
The campaign, driven by TBWATEQUILA in Hong Kong. The vehicle for the campaign comes through the animated story Mr HIV.



Credits:
Project Vir.us
Client Standard Chartered Bank
Creative agency TBWATEQUILA, Hong Kong
Executive creative director Mark Ringer
Head of digital creative Betty Ho
Senior designer Joe Au
Designer Yuen Yee Lui
Developer Liang Shu
Head of art Patrick Tom
Viral producer Jenny Lee
Copywriter Star Nkanyezi Masango
Art director Hoon Kim
Viral editor Harry Yiu
Project management Micheal Bertin
Strategy Ben Fielding, Nathalie Gaveau, Joanne Lao, Louise Kristensen
Exposure Online
Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

8 hours ago

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

8 hours ago

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

8 hours ago

Adidas and FCB create performance shoe for runners ...

Three years in the making: After rigorous testing and development, the product is set to launch in 2026.