Benjamin Li
Jan 13, 2011

Start Creative hires British ad veteran Cally Williams as GM

HONG KONG - Start Creative Hong Kong has appointed British ad agency veteran Cally Williams as its general manager, effective in January.

Cally Williams, new GM of Start Creative HK
Cally Williams, new GM of Start Creative HK

Williams will be responsible for the day-to-day running of the agency's regional clients, including Proctor & Gamble, Virgin Blue and Chow Tai Fook. She will work alongside managing director Jonathan Cummings and creative director Mike Dorrian.

Hails from UK with over with 20 years’ integrated marketing experience, Williams was most recently a new business director at independent branding and marketing agency Cubo Creative in London. Since her appointment in 2007, she brought in new clients like Superdrug (British pharmacy chain under the AS Watson Group) and Pernod Ricard International pillar brands Chivas Regal, Jameson’s and Jacob’s Creek, among others.

Her resume also includes founding managing director of London-based Golley Slater Promote & Bond, client service director at The Marketing Store and head of sales promotion at Draft Worldwide.  
 
“Cally is a real leader, who combines true insight into strategic brand communications with a great sense of fun, and I know she’ll make a fantastic addition to the growing Start Hong Kong team,” said Cummings.  
 

Source:
Campaign China

Related Articles

Just Published

10 hours ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

10 hours ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

11 hours ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

12 hours ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.