Success Resources International appoints Citrus PR

The Singapore-based company, which is part of the Shepard Fox communications network, has charged Citrus with overseeing its media relations activities, including the management of its investor and event-relations communications.

According to Success Resources’ CEO Richard Tan, Citrus’ hire will help the event-organising company to build its name and services outside Singapore.

“As Success Resources expands outside of Singapore - with additional events and seminars taking place in Asia, Europe and the Americas - effective media relations are key to ensuring that the public is aware of what events we have to offer and when they are taking place,” Tan said. “Citrus PR will also support us with investor-related communications around our mergers and acquisitions activities.”

In the past, Success Resources International has organised events across Asia that include speakers such as Bill Clinton and Anthony Robbins.

In May this year, Bosch Siemens Hausgerate appointed Citrus PR to oversee its public relations strategy and media business for the launch of its new range of home appliance products.

Citrus PR was launched in Singapore in January this year by Ian Grundy, former head of public relations for The Adecco Group.