Anita Davis
Sep 9, 2009

Success Resources International appoints Citrus PR

SINGAPORE - Seminar-planning firm Success Resources International has appointed Citrus PR as its communications agency-of-record.

Success Resources International appoints Citrus PR
The Singapore-based company, which is part of the Shepard Fox communications network, has charged Citrus with overseeing its media relations activities, including the management of its investor and event-relations communications.

According to Success Resources’ CEO Richard Tan, Citrus’ hire will help the event-organising company to build its name and services outside Singapore.

“As Success Resources expands outside of Singapore - with additional events and seminars taking place in Asia, Europe and the Americas - effective media relations are key to ensuring that the public is aware of what events we have to offer and when they are taking place,” Tan said. “Citrus PR will also support us with investor-related communications around our mergers and acquisitions activities.”

In the past, Success Resources International has organised events across Asia that include speakers such as Bill Clinton and Anthony Robbins.

In May this year, Bosch Siemens Hausgerate appointed Citrus PR to oversee its public relations strategy and media business for the launch of its new range of home appliance products.

Citrus PR was launched in Singapore in January this year by Ian Grundy, former head of public relations for The Adecco Group.



Related Articles

Just Published

4 hours ago

Scott Galloway claims diversity initiatives lead to ...

The marketing professor didn't hold back at an Australian conference, claiming that the 'only position more dangerous than CMO is DEI'. He also added that employers should be focusing on socioeconomic background rather than race.

4 hours ago

TikTok’s Matty Lin on fostering growth amid global ...

The Southeast Asia GM talks to Campaign about embracing changing consumer trends, building brand safety, and expanding AI in one of the platform’s most vital markets.

4 hours ago

Why we must celebrate technology and talent in ...

As technology convergence reshapes the future, Geoff Clarke, COO of IPG Mediabrands Australia, urges the industry to harness tech-driven efficiencies while keeping human talent at the heart of strategies.

5 hours ago

Campaign's AOY 2024 dates revealed with new ...

This year, Campaign will also host an Agency of the Year prize-giving night in Indonesia for the first time, announcing the winners from Cambodia, Laos, Myanmar, Indonesia, the Philippines, Thailand, and Vietnam.